Jun 04, 2015
Yossi's blog first appeared in PCC Mobile Broadband's Expert Opinion Blog.
Machine to machine (M2M) communications is making life easy. Our coffee machines, washing machines and printers now have the ability to sense when we're running low on coffee beans, detergent and ink – and re-order what we need automatically. Automotive companies like Mercedes-Benz have already showcased their self-driving car at this year's Consumer Electronics Show – complete with self-route capabilities, automatic detection/ prevention of hazardous driving conditions, and voice/video calling technology directly from the vehicle.
From the business side, M2M is transforming billing systems and big data collection capabilities. For example, beverage companies like
Coca-Cola have installed "smart vending machines," allowing them to diversify their payment options, automatically conduct purchase analytics in real time and know exactly when and what to restock.
This, however, is only the beginning, and the future will look much different thanks to M2M. Within the next few years, M2M technology is expected to move from smart devices to smart homes, and eventually to smart cities.
The connected world of the not-too-distant tomorrow will move beyond the mobile smartphone and expand into virtually every industry:
That is the power of M2M
The M2M's growth rate will be exponential. According to Gartner, it's expected that over 25 billion devices will be connected by 2020. This rapid growth has opened numerous opportunities for businesses in almost every industry, including real estate, automotive, wearables, health care, and especially the communications and media industry.
While M2M technologies have the potential to reach a trillion dollar market value, business and technology challenges for implementation should not be overlooked. For business, it's important to consider how to:
In addition to business challenges, technology considerations include:
Is tackling these challenges worth the price of owning M2M? Absolutely. The real question is how communications and media providers monetize and take advantage of the M2M evolution. Through our research, we have found that businesses can capitalize on these technologies through:
M2M is one of the fastest-growing global market segments. Communications and media providers need to be ready, and implement a solid business strategy and technical and operational plan to seize the opportunities provided by M2M.
To find more information on how Excelacom can help your team thrive in M2M adaptation, email us at email@example.com.
Yossi Abraham was the former Chief Marketing Officer at Excelacom. As Chief Marketing Officer, he was responsible for the global strategy, planning and execution of all aspects of Excelacom’s marketing efforts and the Century product suite.More about Yossi
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